The Apple CEO stated, “Most of the problem is with older nodes, not just in our industry but in other industries as well. To answer that question accurately, we would need to know what each player’s real demand is and how it will develop in the next few years changes months, so it is difficult to give a good answer. We have a good grip on our demand, but I don’t know what everyone else is doing. We will do our best, I can tell you. “
Cook responded to a question he was asked about the global chip shortage and its impact on Apple. When asked when problems in the supply chain might improve, Cook simply said Apple would do its best.
At the moment, no one is sure whether the shortage will affect products to be released soon, or even the rumored M2 chips that Apple is said to be working on right now. This CPU is expected to power the coming ones 14-inch MacBook Pro and 16-inch MacBook Pro and possibly a 27-inch iMac.
Most laptop manufacturers have made an effort to meet customer demand and develop new innovative technologies. The industry is currently facing supply chain problems due to the impact of the Covid-19 pandemic, which is bringing production to a standstill. Tim Cook admitting this new reality is possible as a bold move, but a wise move as honesty to consumers is the best policy.