Google has recently rolled out a new tROAS reporting table for Standard Shopping and Top Performance campaigns, providing advertisers with enhanced insight into campaign performance. This update aims to help eCommerce advertisers better understand their ROAS performance relative to their goals, which can lead to more informed optimization decisions.
The new reporting table shows whether the actual ROAS is within the expected range, provides weekly ROAS averages along with projected conversions, and calculates the typical variation based on historical campaign data. Key features of this update include a visual graph of ROAS performance over time, an indication of whether the campaign is on track to meet objectives, and the inclusion of projected conversions in the analysis.
By offering advertisers a clearer view of their tROAS strategies, this update allows them to make more data-driven decisions that can ultimately result in better campaign performance and a more efficient use of ad spend. This tool aims to keep the overall conversion value per cost equal to the set target ROAS, even if individual conversion values fluctuate above or below the target.
This new information box has implications for advertisers in terms of how they establish and adjust tROAS in their shopping campaigns. By leveraging this new reporting table, advertisers can gain valuable insights into their campaign performance and make strategic decisions to optimize their ROAS strategies.
The update was first seen on X by Thomas Eccel mail and is expected to provide advertisers with a valuable tool to improve their campaign performance. Search Engine Land recommends adding their site to your Google News feed for more updates on search engine news.
About the author, Anu Adegbola, has been Search Engine Land’s paid media editor since 2024. She covers paid search, paid social, retail media, video, and more. Anu has a background in delivering digital marketing campaigns, creating strategies, maximizing ROI, and making marketing departments more efficient through inspiring leadership. In addition to her role at Search Engine Land, she is the founder of the PPC networking event: PPC Live, host of the PPCChat Roundup weekly podcast, and a brand evangelist at ClickTech. Anu is also an international speaker, having presented at various industry events around the world.
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