Intel is planning to incorporate artificial intelligence into the upcoming 2024 Paris Olympics to enhance the experience for athletes and spectators. The games will take place from July 26 to August 10, showcasing the talents of human athletes. Behind the scenes, AI will interact with athletes, curate video highlights, and even suggest ideal sports for attendees based on their preferences. Sarah Vickers, director of Intel’s Olympic and Paralympic Games Office, is leading a team of over 100 Intel employees in Paris to develop and implement the company’s AI strategy for the Olympics.
Unlike previous initiatives such as drone technology for synchronized flight shows, Intel’s focus for the Paris 2024 Olympic Games will be on specific strategic priorities. The chatbot developed by Intel’s Responsible AI team includes safeguards to selectively respond to queries and filter out those with no answers. The AI technology will also revolutionize the way Olympic event footage is curated and presented to viewers and producers, providing broader coverage and supporting smaller countries with limited broadcast resources.
Additionally, Intel and Samsung have collaborated to introduce an advanced AI-powered talent identification system. This system uses Samsung smartphones and tablets equipped with computer vision capabilities to observe athletes performing specific sports-related exercises. Intel’s cloud-based AI platform will analyze the results to determine each participant’s suitability for specific Olympic sports. The initiative was initially piloted in Senegal, where it assessed local youth to identify potential athletes for the next Youth Olympic Games in 2026.
Overall, Intel’s integration of artificial intelligence into the Paris 2024 Olympics is set to revolutionize the way the games are experienced and covered. The use of AI will enhance the viewing experience for spectators, provide comprehensive coverage of Olympic events, and aid in the identification of talented athletes. The collaboration between Intel and Samsung showcases the potential of AI in revolutionizing the sporting world and improving the overall Olympics experience. Through these initiatives, Intel aims to showcase the power and impact of AI technology on a global stage.
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