In preparation for the upcoming Olympics in Paris, Intel is focusing on artificial intelligence (AI) as the hot topic of the moment. Sarah Vickers, the head of the Intel Office of the Olympic and Paralympic Games, emphasized the company’s role as the official AI platform provider for the event. With over 100 Intel employees developing and integrating AI strategies for the Olympics, the focus has shifted from drone intelligence, used in previous years, to fact-based applications in key areas.
One of the notable AI integrations for the Paris 2024 Olympic Games includes using the Gaudi 2 generative AI platform to power a chatbot that will assist athletes in navigating the Olympic Village and understanding their daily operational tasks. This AI-powered assistant aims to help athletes easily access information, such as bus schedules or rules regarding doping, improving their overall experience at the Games.
Moreover, Intel’s AI technology will be instrumental in broadcasting the games, ensuring that even lesser-known events and athletes receive appropriate coverage. By automating the creation of highlight clips in real-time, AI can showcase remarkable moments that may have otherwise gone unnoticed. This feature will not only benefit obscure sports but also smaller countries unable to send full broadcast teams, ensuring that all regions are represented in the event coverage.
Another significant AI integration involves using Samsung devices and computer vision to identify participants’ athletic strengths and determine the Olympic sport they are best suited for. This system, piloted in Senegal, aims to identify potential athletes for future Olympic events, with minimal infrastructure costs and a focus on youth development.
Additionally, AI technology will enhance navigation within the Olympic Village, assisting visitors in finding their way around efficiently. By analyzing space utilization and movement patterns, AI can optimize logistics, such as managing queues and food services, leading to a more seamless experience for attendees.
While Intel’s AI innovations will play a crucial role behind the scenes at the Olympics, the company will not directly impact the opening ceremonies, leaving room for human emotion and creativity to take center stage alongside spectacular performances. The emphasis on AI integration reflects Intel’s commitment to enhancing the overall Olympic experience through innovative technologies and data-driven solutions.
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