Intel Empowers China’s Intelligent Cockpit Market

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Intel Corporation has announced a collaboration with Neusoft and ThunderSoft to develop innovative solutions using Intel’s AI-enhanced Software-Defined Vehicle (SDV) system-on-chip (SoC) for intelligent vehicle cockpits in automobiles. This partnership aims to create intuitive driving experiences focusing on comfort and safety by combining the strengths of each company in hardware, software, and technology.

Jack Weast, vice president and general manager of Intel Automotive, emphasized the significance of this collaboration in solidifying Intel’s automotive ecosystem and empowering automakers to create next-generation vehicle experiences. The Intel AI Cockpit will be launched in partnership with the ecosystem, enabling Chinese automakers to make a global impact.

Intel’s AI-enhanced SDV SoC incorporates advanced AI-enabled technologies to bring powerful computing capabilities and the industry’s most extensive AI ecosystem to the automotive sector. By applying AI to various aspects of vehicles, Intel aims to deliver personalized experiences to drivers and passengers beyond traditional touch and voice commands. The technology enables AI assistants in the cockpit to understand indirect commands, recognize occupants, and adjust settings based on individual preferences.

Neusoft’s Intelligent Cockpit Domain Controller, powered by Intel’s first-generation software-defined vehicle SoC family, supports multi-sized displays, multi-modal interactions, 3D user interfaces, and driver and occupant monitoring. ThunderSoft’s smart cockpit platform also enhances the in-vehicle experience by supporting multiple high-definition displays and processing AI large language models for faster response times and improved privacy protection.

The collaboration between Intel, Neusoft, and ThunderSoft is crucial for driving innovation in the automotive industry, particularly in China, the world’s largest automotive market. Intel’s open architecture provides a flexible foundation for next-generation intelligent and software-defined vehicle technologies, catering to various vehicle models from entry-level to luxury.

In conclusion, the partnership between Intel, Neusoft, and ThunderSoft aims to revolutionize the automotive industry by developing advanced solutions for intelligent vehicle cockpits. By leveraging AI technologies and powerful computing capabilities, the collaboration seeks to enhance in-vehicle experiences, prioritize comfort and safety, and drive innovation in the rapidly evolving automotive sector.

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