Intel Australia, in collaboration with creative agency BRING – Universal Music for Brands, unveiled an experiential activation showcasing the power of responsibly trained AI. The activation, known as Intel Core AI Studio, offered creatives a personalized digital experience to educate, learn, and harness the capabilities of AI. The one-day event included workshops, live music experiences, and a station for creating custom t-shirt designs in a unique way. Adam Ireland, CEO of BRING Universal Music for Brands, emphasized the importance of responsibly trained AI in accelerating human creativity and connecting technology with everyday items like t-shirts.
Furthermore, the partnership with VANDAL, an award-winning creative production studio, enhanced the experience at the Intel Core Ultra AI Studio. Attendees were able to generate graphic designs for t-shirts in real-time using an eight-foot LED coil, set to a music mix by Ta-ku. The one-of-a-kind t-shirt designs were immediately printed for attendees to take home, creating a memorable and immersive experience.
Chris Scott, Creative Director at VANDAL, highlighted the collaborative nature of the project and the merging of music, design, and fashion through generative technology. The activation showcased the power of AI as a tool for creativity, allowing the public to engage with technology in a unique and enthusiastic manner.
The Intel Core Ultra AI Studio also welcomed some of Australia’s top creatives who utilized AI tools to enhance their productivity. Renowned figures such as Ta-ku, Demas Rusli, and Ninajirachi led exclusive workshops for fans, showcasing the benefits of responsibly trained AI in their respective fields. Ta-ku emphasized the role of AI tools in enhancing creativity and efficiency, providing opportunities for aspiring artists to explore new possibilities.
Overall, the Intel Core Ultra AI Studio marked a significant milestone in Intel’s commitment to providing users with future-ready AI technology. The activation in the Australian market showcased Intel’s position as a leader in innovation, with workshops featuring creative names, retail partnerships, and unique design experiences. The event allowed Melburnians to design one-of-a-kind t-shirts and engage with AI technology in a tangible and creative way.
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https://campaignbrief.com/intel-australia-unveils-innovative-ai-studio-in-melbourne-via-bring-agency-and-vandal/