By Andrew Hutchinson
Publication Date: 2026-01-01 15:12:00
I’ve been around social media for a long time now, more than a decade to be exact, and I can tell you one thing I’ve learned about Instagram boss Adam Mosseri: He’s a corporate drone with little personality or passion for anything in particular, and no matter what, he’ll toe the company line and say whatever’s best for Instagram and/or meta no matter what.
Mosseri has never shown any real creative passion or determination. Ask him what his favorite feature is on IG and he’ll mention the feature they just released. Ask him who his favorite artist is and he’ll name the most popular one on IG right now (or his brother), ask him what he’s into and he’ll tell you some random IG trends.
Sure, he started wearing cardigans and necklaces after becoming head of IG, but Mosseri was never a creative person and as such he seems to have no understanding of what creative people really want or…