IndyCar expands partnership roster with addition of Cisco

Penske Entertainment, known for its involvement in the IndyCar racing series, has secured a new sponsorship deal with the digital technology group Cisco. This partnership adds to Penske Entertainment’s list of official IndyCar partners and enhances its portfolio in the industry.

The sponsorship deal between Penske Entertainment and Cisco signifies a strategic collaboration between the two entities. Cisco, a prominent digital technology group based in the United States, will now be associated with Penske Entertainment and its activities within the IndyCar racing series.

The partnership with Cisco highlights Penske Entertainment’s commitment to integrating innovative technologies into its operations. By teaming up with Cisco, Penske Entertainment aims to enhance its digital capabilities and improve its overall performance in the IndyCar racing series.

This new sponsorship deal expands Penske Entertainment’s network of official IndyCar partners, showcasing the company’s dedication to building strong relationships within the industry. The collaboration with Cisco adds a new dimension to Penske Entertainment’s portfolio and sets the stage for further growth and development in the future.

Overall, the sponsorship agreement between Penske Entertainment and Cisco represents a significant milestone for both companies. It underscores Penske Entertainment’s ambition to stay at the forefront of technological advancements in the IndyCar racing series and reinforces Cisco’s reputation as a leading digital technology group in the United States.

In summary, Penske Entertainment’s partnership with Cisco in a sponsorship deal marks a strategic collaboration between the two entities. This agreement signals Penske Entertainment’s commitment to leveraging innovative technologies in the IndyCar racing series and expands its network of official partners. The partnership with Cisco adds value to Penske Entertainment’s portfolio and sets the stage for further growth and development in the industry.

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https://www.sportbusiness.com/news/indycar-tops-up-official-partner-pool-with-cisco/