IndyCar has announced a new partnership with technology giant Cisco to enhance the series’ operations. This collaboration will allow Penske Entertainment to access Cisco’s wide range of technology solutions, including consulting services, network infrastructure, wireless services, and cloud management. The partnership does not replace IndyCar’s existing agreement with NTT Data, as both companies have a longstanding relationship and recently announced further collaboration.
Ashley Marusak, leader of Cisco, expressed excitement about expanding their customer relationship with Penske Entertainment and providing technology solutions for their properties. The partnership is expected to bring process improvements in various areas, including the use of Cisco’s Webex platform for meetings and press conferences. IndyCar currently uses Zoom for media sessions and relies on a third party for transcripts.
Cisco will also offer hospitality services at select races, including the upcoming Indianapolis 500. The company’s partnership with other major sports organizations, such as McLaren Racing, the Olympic Games, Real Madrid FC, and the NFL, showcases their expertise in the sports industry and their value in the American automotive scene.
The alliance with Cisco adds another prominent technology partner to IndyCar’s roster, enhancing the series’ technological capabilities and overall operations. This collaboration is expected to bring benefits in terms of technology solutions, process improvements, and hospitality services at select races. Cisco’s extensive experience in the sports industry and existing partnerships with other major sports organizations highlight the value they bring to IndyCar and the American automotive scene.
In summary, IndyCar has formed a new partnership with Cisco to enhance its technology capabilities and overall operations. This collaboration will allow Penske Entertainment to access a wide range of technology solutions, including consulting services, network infrastructure, wireless services, and cloud management. The partnership with Cisco complements IndyCar’s existing agreement with NTT Data and is expected to bring process improvements in various areas. Cisco’s experience in the sports industry and existing partnerships with major sports organizations further highlight the value they bring to IndyCar and the American automotive scene.
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