Oracle has announced that it will be shutting down its advertising business, revealing a decline in revenue to $300 million in 2024 from $2 billion in 2022. This move has raised questions about the future of the industry and how businesses can prepare. By acquiring multiple ad tech companies, Oracle struggled with cultural clashes and operational challenges. As the advertising landscape evolves with data privacy regulations, Oracle’s exit from the industry reflects broader trends. Businesses are advised to focus on building strong first-party data assets and explore alternative tools and platforms in response to Oracle’s closure. In a changing landscape, organizations with robust data strategies will have the most adaptability and flexibility.
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Industry Experts Analyze Oracle’s Exit from Advertising Industry | MarTech Cube
