The end of the billable hour
gettyAs AI takes on more business processes, more businesses are having to rethink their approach to fee-charging. The reality is that many traditional time-based pricing strategies are becoming obsolete. And it’s not hard to see why. When AI can dramatically reduce the time taken to complete a project, how do you justify billing by the hour?
Typically associated with law firms, the billable hour has, for decades, been the pricing model of choice for…
Article Source
https://www.forbes.com/sites/alisoncoleman/2025/06/06/in-the-ai-era-why-businesses-are-rethinking-their-pricing-strategies/

