AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
Despite all the hype, it’s still early. One Gartner survey of more than 400 marketing leaders found that 27% of CMOs reported their…
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https://digiday.com/marketing/in-graphic-detail-how-ai-is-changing-search-and-advertising/
