Improving customer experience through IT modernization and cloud adoption

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Written by Christian Hof

Christian Hoff brings more than two decades of business development, sales and operations leadership experience supporting end users from the civilian, military and federal intelligence communities. Hoff is Director of the US Federal Civilian & Health Team at Amazon Web Services.

Citizens’ expectations of the state are constantly changing. At the same time, they expect their interactions with government to be predictable, easy to navigate, and comparable to their experience in the commercial marketplace. However, the tangled web of siled government services remains a challenging constraint on customer experience.

Christian Hoff, director of the Federal Civilian & Health Team, Amazon Web Services

Organizations that excel in customer experience are distinguished in part by the customer-centric leadership of their leaders—and by…



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