Google is apparently introducing new conversion code specifically for WordPress sites that streamlines the setup process for Google Ads. David Quaid, who shared the discovery on X, noted that this new code is unique to WordPress and received positive feedback from other Google Ads experts. The tutorial screens provided by David showed the new feature in action, which appears to simplify the setup of conversion tracking for WordPress users. This development comes as a surprise to many in the industry, as they have not encountered this specific code before. It seems that Google may be conducting A/B testing on this new feature. The announcement has sparked discussion on X among marketers and developers.
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