Icelandair Study Reveals AI in Tourism Faces Backlash

‍DALLAS — Icelandair (FI) has published research on the impact of artificial intelligence (AI) on the travel and tourism industry. In a recent airline survey, 78% of respondents expressed concern about fake or AI-generated reviews when researching travel destinations, services, and experiences. Additionally, 33% of respondents felt that travel listings had deceived them due to edited or misleading imagery.

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