By Jessica Guynn
Publication Date: 2026-02-03 00:38:00
Feb. 2, 2026, 7:38 p.m. ET
In the latest grassroots uprising against the Trump administration’s immigration enforcement tactics, a consumer boycott is urging consumers to resist top technology companies.
Launched by New York University marketing professor Scott Galloway, “Resist and Unsubscribe” calls on consumers to boycott 10 companies − Amazon, Apple, Google, Facebook owner Meta, Microsoft, OpenAI, Netflix, Paramount+, Uber, and X − during February.
“The Trump administration doesn’t respond to outrage,” Galloway, a frequent critic of Big Tech, said in a video promoting the boycott. “It responds to economic signals.”
He called on consumers “to carry out an economic strike the tech CEOs can’t ignore” by unsubscribing from services offered by these companies, such as Amazon Prime and YouTube, deleting accounts on platforms like Facebook and WhatsApp, and not buying Apple products during February.
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