IBM’s Jonathan Adashek on why 99% of enterprise data is missed by AI – and how to fix it

vm_adminJanuary 23, 2025

As AI sweeps through Davos, IBM’s chief marketing and communications officer reveals why so little corporate data is used for AI, why personalization alone won’t save media or marketers and how B2B brands can harness real relevance to break…

Article Source
https://www.thedrum.com/news/2025/01/23/ibm-s-jonathan-adashek-why-99-enterprise-data-missed-ai-and-how-fix-it

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