By Joe Hotchkiss
Publication Date: 2026-03-24 18:00:00
March 24, 2026, 2:00 p.m. ET
- IBM is expanding its use of generative AI to enhance the digital experience for the 2026 Masters tournament.
- A new interactive Masters Vault will allow users to search for historical video moments using conversational language.
- Hole Insights, introduced in 2024, provides real-time shot probabilities based on historical data for every player.
IBM is putting the “AI” in Masters history.
The computer giant is offering golf fans new ways to follow past and present pros on its digital platforms, documenting the legendary Augusta tournament for 2026, IBM announced Monday.
IBM is again using and expanding on WatsonX, the company’s cloud-based commercial generative AI and data platform.
The online Masters Vault video archive will be more interactive for users through a WatsonX platform called Orchestrate, designed to automate complex workflows.
AI optical character recognition, speech-to-text broadcast commentary, and scene detection are used to analyze footage….
