IBM will hire your entry-level talent in the age of AI | TechCrunch

IBM will hire your entry-level talent in the age of AI | TechCrunch

By Rebecca Szkutak
Publication Date: 2026-02-12 23:23:00

While the artificial intelligence industry touts that AI will replace entry-level jobs, not every company is scaling back hiring these positions. In IBM’s case, it’s going all in.

Hardware giant IBM plans to triple entry-level hiring in the U.S. in 2026, according to reporting from Bloomberg. Nickle LaMoreaux, IBM’s chief human resource officer, announced the initiative at Charter’s Leading with AI Summit on Tuesday.

“And yes, it’s for all these jobs that we’re being told AI can do,” LaMoreaux said.

These jobs will look different than the entry-level jobs IBM used to offer, she explained. According to LaMoreaux, she went through and changed the descriptions for these entry-level jobs so they were less focused on areas AI can actually automate — like coding — and more focused on people-forward areas like engaging with customers.

This strategy makes sense. Even if an enterprise like IBM doesn’t necessarily need the same amount of entry-level talent…