By CNW Group
Publication Date: 2026-08-24 04:01:00
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AI use among surveyed sports fans increased in 2026, with accuracy driving fan trust
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Nearly half of respondents would download a single, consolidated sports app — but only about 3 in 10 would pay for one
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Managing multiple subscriptions has become a source of frustration for surveyed sports fans
ARMONK, N.Y., Aug. 24, 2026 /PRNewswire/ — New research commissioned by IBM (NYSE: IBM) reveals the digital expectations of surveyed sports fans are rising as they navigate more platforms, subscriptions and technology.
According to the latest IBM Sports Intelligence Report*, based on responses from more than 20,000 sports fans across 12 countries, 46% of those surveyed say their expectations for digital sports experiences are higher than they were one to two years ago. That shift is already visible in their viewing habits. Thirty percent (30%) of surveyed fans say they are most likely to use a subscription…