By CNW Group
Publication Date: 2026-08-27 04:01:00
Fans want faster recaps, more personalized experiences and easier ways to keep up with their favourite sports, teams and players
68% of surveyed Canadian sports fans see value in AI-powered sports features
44% say managing multiple sports subscriptions is frustrating
54% want faster event recaps
52% want more access to favourite players and teams
MARKHAM, ON, Aug. 27, 2026 /PRNewswire/ — Canadian sports fans are embracing AI-powered features, streaming platforms and sports apps, according to new online survey research commissioned by IBM (NYSE: IBM). As technology becomes a bigger part of sports fandom, fans are raising their expectations and demanding faster access, more personalized experiences and easier ways to keep up with the sports, teams and players they care about. For sports organizations, broadcasters and brands, the findings point to a clear shift: fans increasingly value the experience surrounding the…
