By PR Newswire
Publication Date: 2026-01-19 05:01:00
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By 2030, surveyed executives anticipate AI spend to shift from efficiency to innovation
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AI productivity gains projected to increase by 42%, fueling reinvestment for growth
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67% of respondents expect AI to eliminate resource and skills constraints
ARMONK, N.Y., Jan. 19, 2026 /PRNewswire/ — New research from the IBM (NYSE: IBM) Institute for Business Value reveals that nearly eight in ten (79%) surveyed executives expect AI will significantly contribute to their revenue by 2030 – up from 40% today – yet, few (24%) have a clear view of where that revenue will come from.
Despite this uncertainty, investment is accelerating: respondents predict that AI investment will surge approximately 150% between now and 2030. At the same time, 68% of executives surveyed worry their AI efforts will fail due to lack of integration with core business activities.
“AI won’t just support businesses, it will define them,” said Mohamad Ali, Senior Vice President,…
