IBM (NYSE: IBM) and UFC debut AI In-Fight Insights at UFC 322, real-time milestones

The new live insight platform, built with IBM watsonx, will deliver real-time milestones, streaks and records directly to UFC broadcasts and data systems

ARMONK, N.Y. and LAS VEGAS, Nov. 14, 2025 /PRNewswire/ — IBM (NYSE: IBM) and UFC, the world’s premier mixed martial arts organization, today announced the next phase of their technological evolution with the launch of In-Fight Insights, an AI-driven live alert platform that monitors and reports in real time when notable milestones, streaks and records occur during UFC events. It is slated to debut at UFC® 322: DELLA MADDALENA vs. MAKHACHEV, which takes place at New York’s Madison Square Garden this Saturday, November 15.

As the Official AI Partner of UFC, the new technology solution taps…