By Unknown
Publication Date: 2025-11-24 19:35:00
For most of Formula 1’s history as a sport, Ferrari didn’t need fan engagement strategies, digital innovation, or brand storytelling to attract fans. The emblematic red cars, the drivers who filled the seats from Schumacher to Lauda and presently Hamilton and Leclerc, did the work for them.
Ferrari could win, lose, not even start the race, and millions would still wave the flag. That kind of devotion isn’t earned for Ferrari;…
