IBM, Ferrari relaunch F1 fan app with Watsonx AI

vm_adminMay 1, 2025

Six months after first signing on as Scuderia Ferrari HP’s Formula 1 fan experience partner, IBM has led the development of a revamped mobile app packed with AI functionality in time for this weekend’s Miami Grand Prix.

Stefano Pallard,…

Article Source
https://www.sportsbusinessjournal.com/Articles/2025/05/01/ibm-ferrari-relaunch-f1-fan-app-with-watsonx-ai/

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