IBM and the All England Lawn Tennis Club have introduced a new feature for the Wimbledon digital experience called ‘Catch Me Up,’ which uses Generative AI from IBM’s watsonx platform to provide AI-generated player stories and analysis. The feature will display pre- and post-match player cards with personalized content based on user preferences and location, offering insights into players’ performance and predictions. Additionally, IBM Slamtracker will offer bullet-based match previews and post-match reviews for a wider range of matches, including wheelchair events, to cater to Wimbledon’s diverse international audience.
A recent survey conducted by IBM and Morning Consult revealed that 55% of global tennis fans believe AI will have a positive impact on sports, with real-time updates, personalized content, and unique insights being the top priorities for enhancing their experience. The research also showed that a significant number of fans use multiple devices while watching sporting events to get more information, watch multiple matches, and interact with other fans.
Chris Clemente, Digital Products Leader at the All England Club, emphasized the importance of providing high-quality personalized content to fans worldwide, stating that generative AI enables them to expand their content offerings. Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, highlighted the potential of generative AI to deliver engaging storytelling and enhance fans’ digital experiences.
The Wimbledon Championships will take place from July 1-14, 2024, and fans can experience the new AI-powered features by visiting wimbledon.com or downloading the Wimbledon app. IBM’s dedication to leveraging technology to enhance fan engagement and provide innovative solutions for sporting events is evident in their collaboration with Wimbledon.
For more information about Wimbledon 2024 and IBM’s support for sporting events globally, visit http://www.ibm.com/sports/wimbledon.
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https://newsroom.ibm.com/2024-06-17-IBM-and-The-All-England-Lawn-Tennis-Club-Launch-New-Generative-AI-Feature-for-Personalised-Player-Stories-at-Wimbledon