Salesforce and IBM have announced a strategic partnership to combine their expertise in artificial intelligence and data to drive business innovation. This collaboration will see IBM’s database and AI capabilities integrated with Salesforce’s CRM solutions. The partnership aims to provide enhanced capabilities and unified solutions across industries, leveraging AI and data to bring transformative change to businesses.
Key elements of the partnership include the integration of IBM’s Watson AI with Salesforce’s AI tools, such as Einstein, to provide businesses with improved predictive insights. The collaboration also focuses on creating unified data solutions to enable seamless data integration and accessibility, breaking down data silos and providing a single source of truth for improved operational efficiency and customer engagement. Additionally, industry-specific solutions tailored to the unique needs of sectors like finance, healthcare, and retail will be developed using the combined strengths of both companies.
Arvind Krishna, Chairman and CEO of IBM, emphasized the importance of the partnership in unlocking new opportunities and driving innovation for businesses. Marc Benioff, president and CEO of Salesforce, highlighted the value this partnership brings to clients by enhancing data and AI offerings to empower businesses for greater success.
Companies can expect benefits from this partnership, including improved customer information through deeper insights into customer behavior and preferences, simplified operations through unified data solutions, and greater innovation through industry-specific solutions. The collaboration between IBM and Salesforce aims to deliver cutting-edge solutions that enhance efficiency, innovation, and growth for businesses.
Overall, the partnership between Salesforce and IBM represents a significant milestone in the evolution of enterprise technology. By leveraging their respective strengths in AI and data, the two companies aim to drive business innovation and provide solutions that address the evolving needs of industries across the board.
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https://smallbiztrends.com/ibm-and-salesforce-announce-strategic-ai-and-data-partnership/
