IBM and Salesforce have collaborated to enhance their partnership by integrating IBM’s watsonx platform and IBM Granite series models with Salesforce’s Einstein 1 platform. This integration will provide customers with larger language models for generative AI use cases and pre-built actions and prompts to drive data-driven decisions directly within their workflows.
One of the key aspects of this collaboration is the two-way data integration between IBM Watsonx and Salesforce Data Cloud. By joining the Salesforce Zero Copy Partner Network, IBM enables zero-copy data integration, allowing customers to securely connect all their data and take action on it in a cost-effective manner. This integration will simplify security management and minimize risks associated with exposing data to the business.
IBM’s watsonx platform offers businesses the flexibility to build, scale, and manage custom AI solutions using AI models from different vendors. The IBM Granite series models, in particular, are high-performance models trained on enterprise datasets that meet strict data governance and compliance standards. These models can be easily integrated with the Einstein 1 platform to enable customers to leverage them for various AI use cases, such as content generation and field summary.
Salesforce’s commitment to responsible AI development is further reinforced by joining the AI Alliance, a community focused on advancing open, safe, and responsible AI. By advocating for collaborative and transparent AI development, Salesforce aims to create a world where AI benefits society and individuals.
In addition to language model flexibility and industry-specific guidance, IBM Consulting is working on creating powerful prompt and co-pilot action templates for use in Salesforce’s Einstein Copilot. These templates are expected to be available later this year and will help accelerate AI-powered CRM initiatives across various industries.
Overall, the collaboration between IBM and Salesforce aims to provide customers with innovative AI solutions that drive actionable insights, empower teams to make data-driven decisions, and deliver integrated experiences across all touchpoints. By combining IBM’s AI capabilities with Salesforce’s CRM platform, customers can benefit from a seamless integration of data and AI models to optimize their business processes and enhance customer engagement.
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https://www.prnewswire.com/news-releases/ibm-and-salesforce-expand-partnership-to-advance-open-trusted-ai-and-data-ecosystems-302150743.html