While Zalando is now one of Europe’s leading online fashion destination, it began in 2008 as a Berlin-based startup selling shoes online. What started with just a few brands and a single country quickly grew into a pan-European business, operating in 27 markets and serving more than 52 million active customers.
Fast forward to today, and Zalando isn’t just an online retailer—it’s a tech company at its core. With more than €14 billion in annual gross merchandise volume (GMV), the company realized that to serve fashion at scale, it needed to rely on more than just logistics and inventory. It needed data. And not just to support the business—but to drive it.
In this post, we show how Zalando migrated their fast-serving layer data warehouse to Amazon Redshift to achieve better price-performance and scalability.
The scale and scope of Zalando’s data operations
From personalized size recommendations that reduce returns to dynamic pricing,…
