How wine can wrestle Gen Z consumers away from RTDs – Category Intel – Global Drinks Intel

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How wine can wrestle Gen Z consumers away from RTDs – Category Intel – Global Drinks Intel

In the US, RTD volumes expanded between 2019 and 2024 at a CAGR of 14%, while still wine was down 4% over the same period. Between 2024 and 2029, RTDs are expected to grow at a CAGR of 1%, versus a 4% slide for still wine. Although…

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