Your iPhone has trouble keeping secrets. Fortunately, there is something you can do about it.

What you do on the internet, what apps you download and where you go are all data points that can be linked to what is known as the advertising identifier of an iPhone (Android phones have a similar Advertising ID). In combination with commercially available databases, this unique alphanumeric string can be sufficient for third parties to link the actions of an iPhone with the actual name of its owner.

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