According to VMWare vice president of Marketing, Asia Pacific and Japan, Paula Parkes, now is the time to invest in your data strategy as the pandemic has put data in the spotlight for many companies.

While much has been said about the role of data in improving the marketing function and driving results, for many companies the quality doesn’t exist when it comes to the actual data.

“I think there is still a lot to improve on what companies have to go through with their data – it’s the old saying of garbage in, garbage out,” said Parkes B & T..

“Executives still have a long way to go to develop the data models they use to support the business.

“If you look at the basis for this, companies are changing, and for companies to be able to transform and operate in this new normal, that’s what drives it – …

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