This story is part of , our full coverage of the latest news from Apple headquarters.
At its spring event earlier this week Apple took the unexpected and courageous step of revealing his new one iMac in the . From the start of the event, color played a key role for the CEO Tim cook Start of the presentation in front of a large rainbow sculpture.
Apple’s embrace of the rainbow motif is reminiscent of Cooks and the broader company’s support for the LGBTQ community, but its Tuesday appearance was an early wink for a message that gets closer to home. Or, when Apple makes its way, closer to your home office.
For as much as this may seem like a step backwards with design Trends in the here and now, with the rainbow motif being a universal symbol of hope even in these particularly dark times.(not to mention the ), it’s not just a movement driven by nostalgia. In fact, it very much reflects the emergence
“We wanted it to feel light and upbeat while also brightening every room.” Mac Colleen Novielli, Product Marketing Manager, gave a brief comment on the color decision during the event on Tuesday. Moving towards more vibrant hues in the physical spaces we occupy is a trend that is currently being seen among interior designers, according to some leaders in the field.
“Clear, crisp colors are becoming increasingly popular. Yellow, light blue / turquoise, and green are used to brighten rooms and put a smile on your face,” said Timothy Corrigan, an LA-based interior designer for royalty and Hollywood stars in an email. “This is especially true in these challenging times as we continue to spend more time at home and on our computers.”
Theare a reflection of the broader change that our working life has seen over the past year Lock. With more people working from home and often bringing devices into their homes that used to be part of an office, it makes sense for Apple to deviate from a consistent and functional color scheme.
The new iMacs are also getting rid of more than 20 years of colorlessness Desktop computer from Apple, where white and silver have dominated the Mac color palette. And they’re a far cry from the colorful original iMacs, which gained pop culture icon status and are still heavily tied to 90s aesthetics.
Colorful shades are making a big comeback.
The new interior status symbol?
The pandemic-induced trend of working from home is not waning anytime soon, which means an iMac is just as likely to live in a residential home as a commercial one. Apple understands this and seems to have purposely avoided making a machine that looks solid or industrial under the upholstered furniture and personal frills of an average home.
However, there is no half a house of tasteful neutral here. Apple has gotten big and bold with juicy saturated primary colors, especially on the back of the Mac (the front is frosted in a lighter pastel shade to make it easier to focus). These aren’t necessarily the trending tones that go with your favorite shade Farrow & Ball. “I love this bright yellow,” said interior designer and color expert Maria Killiam via email, “but nobody decorates with this color.”
Maybe that’s the point. Apple didn’t do anything that blended in. Rather, the Mac will attract the eye and be a statement, an object of art. It’s a rejection of the kind of thinking that influences design TV This can be disguised as a mirror or have scrollable screens that can scroll into inconspicuous sideboards.
It was never really Apple’s way of treating technology as something unsightly that shouldn’t be visible so as not to spoil the aesthetics of the surroundings. The view that technology is inherently ugly has long been rejected instead of using forward-looking design to turn their products into status symbols. With the new iMac, he chooses this strategy, even if it goes back to his roots.
“The original iMac introduced radical design and vibrant colored plastics that changed the way consumers thought about a desktop PC,” said Ben Wood, an analyst at CCS Insight. “Apple clearly hopes to do the same with the new iMac. It offers a range of colors that make it attractive enough to be placed anywhere in a home or office – almost like it’s a technology.” Fashion Statement.”
The wide range of colors also reflects Apple’s desire that the Mac should be more than just a work device, says Wood. “The vision is clear that the iMac will look perfect not only on a desk, but also in a kitchen, living room, bedroom, or anywhere else,” he said.
Death to minimalism, ode to joy
That move toward bolder colors – Apple also brought out a striking purple iPhone 12 – contrasts with the last 20 years, in which the company has focused on one dominant design trend: minimalism.
In recent years, the company has sneaked more color into its products (iPhones in particular), but from Steve Jobs‘Black turtlenecks for the dazzling white and clear lines of every Apple store worldwide, his commitment to minimalism remains clear. But due to the current developments in the world, aesthetics no longer resonate as strongly as it used to.
in the an article for the Atlantic Last October, journalist Spencer Kornhaber wrote that the pandemic mocked minimalism, citing “the annoyingly weird iPhone” as a classic example of how “austerity” was the dominant design force in popular culture. Some have tried Say minimalism dead in recent years, although the term has not necessarily taken. However, if one compares minimalism with the “aesthetics of the quarantine”, Kornhaber’s argument that sparse and sterile do not currently serve us applies to many.
How many times have people who in the past year had only been trapped around them with their personal effects for entertainment and comfort, wished Marie Kondo had entered their homes a little less brutally? Have you looked around your sleek, white canvas walls, longing for a tiny spark of joy from an injection of paint?
Coincidentally, “Joy” was at the top Architectural Digest’s 2021 list of predictions for design trends. In defining what it actually means by joy, the publication says we should look for designs that “celebrate life and unfortunately screams happiness” with “pronounced color combinations”.
Apple clearly understands that right now, people are trying to bring more color into their homes, making decisions based on how those colors make them feel. “We created colors that add a sense of joy to any room,” Novielli said during the event earlier this week, announcing the new Macs.
Since many of our homes are equipped with technology (formerly known as office equipment) that is black, white, or silver at best, the new iMacs provide a welcome contrast. The company has made design choices with this product that are at odds with what the rest of the tech world is doing, but that’s hardly unusual.
Apple has a long history of trend setting and this could be its way of drawing on the era of monochromatic minimalism as we know it. That’s not to say that the company is going the other way and getting into chaos MaximalismBut at a time when people reach for rainbows in search of hope and joy, Apple was the first to step up and show that they are happy to commit.