Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, opportunities, and challenges. Because it produces various forms of content, marketers often view it as a powerful advancement in creating product copy, blog posts, video and web ads, personalized offers to customers, and market research (e.g., in some cases gen AI can be used to predict…
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https://hbr.org/2025/03/how-should-gen-ai-fit-into-your-marketing-strategy