How Intel failed to become the next Nvidia

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Nvidia’s unexpected rise to become the most valuable company in the world, surpassing Microsoft, has left many business leaders in awe. The company, founded by Jensen Huang, saw its market capitalization soar to $3.42 trillion, overtaking Microsoft. However, things could have been different for another company, Intel, which came close to achieving what Nvidia has accomplished.

Intel is now making a comeback to regain its position as the top manufacturer of next-generation chips. The story of how Intel lost its leading position is explored in a recent Fortune case study. One key moment occurred in the mid-2000s when Intel’s then CEO, Paul Otellini, declined an opportunity presented by Steve Jobs to produce chips for a new product called the iPhone. Otellini believed that Intel needed to focus on its profitable existing business, rather than investing in an uncertain venture like phone chips.

Unfortunately, Intel’s decision proved costly as it missed out on the booming market for mobile devices. The company eventually gave up on phone chips after incurring significant losses. This missed opportunity, along with other factors, led to Intel’s decline in the semiconductor industry.

Meanwhile, Microsoft was also facing challenges in adapting to the changing technological landscape dominated by the internet, mobile devices, social media, and search. However, a few strategic decisions later, Microsoft transformed into an AI powerhouse, boosting its stock value.

Previously, Microsoft and Intel enjoyed a complementary relationship, powering the personal computer revolution with the “Wintel” system. However, Intel’s failure to adapt to the growing demand for mobile chips and other missteps allowed companies like Nvidia to rise to the top.

The parallel stories of Microsoft and Intel serve as a cautionary tale for business leaders. Fateful decisions, like rejecting opportunities or failing to innovate, can have long-term consequences for companies. The rise of Nvidia, Google, and other tech giants in the wake of Microsoft and Intel’s struggles highlights the importance of adaptability and strategic vision in the business world.

The lessons learned from these case studies can offer valuable insights for current and future Fortune 500 leaders aiming to navigate the rapidly changing technological landscape and stay ahead of the competition. By studying the successes and failures of these industry giants, business leaders can better prepare for the challenges of the next decade.

Article Source
https://fortune.com/2024/06/20/nvidia-stock-price-microsoft-intel-forecast/