How IBM is helping fans master the Masters experience

How IBM is helping fans master the Masters experience

By RJ Ochoa
Publication Date: 2026-04-09 19:01:00

Everything about the annual playing of the Masters Tournament is a 10 out of 10. This is in no way breaking news to golf fans as Augusta National’s reputation for its pristine quality speaks for itself and has for generations.

While there is perfect, the concept of Masters Perfect is something that people associated with the first full week in April are chasing alongside it as well. This is a notion that I spoke about a few weeks back with Kameryn Stanhouse, one of the top minds at IBM charged with the overall strategy of executing manners in a Masters Perfect manner.

IBM was kind enough to have yours truly out at the Masters early this week for a close-up look at how they pull off Masters Perfect quality with such ease in everything they do around the tournament.

The Masters app is an insane experience

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