Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. It’s a far cry from the days of 10 blue links.
“We are certainly far beyond those days,” said Dan Taylor, vp of global ads at Google, on the latest Digiday Podcast episode. “I’ve been at Google for 19 years, and as the ways that people search has…
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https://digiday.com/marketing/how-google-is-adapting-its-traditional-search-ads-for-ai-mode-and-ai-overviews-with-googles-dan-taylor/
