Agencies are updating more creator contracts with AI clauses and terms as clients raise brand safety considerations, according to three agency execs who spoke to Digiday.
With the ongoing use of generative artificial intelligence in content creation and influencer marketing raising legal and practical considerations for marketers and creators, execs say they are hearing from more clients over the past year to adjust creator contracts to mitigate brand safety risks, copyright infringement and…
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https://digiday.com/marketing/how-generative-ai-is-changing-creator-contracts-to-prevent-brand-and-copyright-risks/