How established SaaS providers are reinventing themselves for the AI ​​age

“AI is the biggest transformation in the history of modern business,” says Paul Robson, CEO of MYOB. “It not only changes the way we interact with our customers, but also the way we build and operate our own businesses and the way SMEs run their businesses.”

Previous transitions, such as the move to cloud computing, changed the way software was delivered and consumed. Artificial intelligence goes one step further and expands the possibilities of software.

“Software has traditionally automated parts of a task, but stopped where human judgment was still required,” says Robson. “AI is changing these boundaries and changing the way decisions are made within the workflow itself.”

This raises the stakes for established technology companies. Customization is not just about adding new features; it requires rethinking how products are designed, how organizations function, and how value is created. Companies that have built their position on stable, repeatable models will now…