How DeepSeek ripped up the AI playbook—and why everyone’s going to follow its lead

How DeepSeek ripped up the AI playbook—and why everyone’s going to follow its lead

And on the hardware side, DeepSeek has found new ways to juice old chips, allowing it to train top-tier models without coughing up for the latest hardware on the market. Half their innovation comes from straight engineering, says Zeiler: “They definitely have some really, really good GPU engineers on that team.”

Nvidia provides software called CUDA that engineers use to tweak the settings of their chips. But DeepSeek bypassed this code using assembler, a programming language that talks…

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https://www.technologyreview.com/2025/01/31/1110740/how-deepseek-ripped-up-the-ai-playbook-and-why-everyones-going-to-follow-it/