By Ernie Smith / April 30, 2021
(your_photo / iStock / Getty Images Plus)

From more strategic considerations about membership data to building benefits that harness cloud resources in innovative ways, associations should view the cloud as a way to think more fully about member retention opportunities.

Cloud computing is the glue that holds much of the modern technological world together – you probably use it all the time without realizing it.

This ubiquity can be …

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