How ChatGPT, Gemini, and Perplexity compare in AI-assisted shopping

How ChatGPT, Gemini, and Perplexity compare in AI-assisted shopping

By @TechRadar
Publication Date: 2025-11-27 10:45:00

AI tools to assist with Black Friday shopping are more available than ever, and between ChatGPT, Google Gemini, and Perplexity’s brand-new shopping feature (see below), there are plenty of options for discerning shoppers.

But which is best? I approached each with a request to find the best laptop that would cost $800 or less, and was taken on a journey demonstrating their different approaches to the idea of helping me find the best product and deal. Here’s how each one handled my laptop hunt.

Shopping Research feature in ChatGPT reworks the chatbot into a kind of curated shopping concierge. I started by telling ChatGPT I wanted a laptop under $800, and was immediately taken through a series of multiple-choice questions to clarify my interest.