The Cannes Lions International Festival of Creativity, a gathering of professionals in the advertising, marketing, media, and entertainment industries, showcased the latest advancements in AI-powered generative technologies. Amazon Web Services (AWS), a key player in the industry, presented how its services are helping advertisers and marketers create better campaigns, deliver personalized customer experiences, and improve organizational productivity with generative AI.
At the festival, AWS customers demonstrated new marketing and advertising technologies powered by Amazon Bedrock, a fully managed service for building and scaling generative AI applications. These advancements included Growth Loop’s personalized marketing campaigns, SAS’ audience recommendations, exhibition panel’s automated content creation, and Zeta Global’s improved results through the Zeta Marketing Platform.
Data privacy was a hot topic at Cannes Lions, with companies utilizing AWS Clean Rooms to securely collaborate with partners without sharing raw data. Applications like AppsFlyer, lotame, The Weather Company, and Ascending Wave have integrated with AWS Clean Rooms to enhance data analytics and collaboration capabilities securely.
AWS continues to provide secure solutions for the advertising and marketing industries, focusing on efficiency, flexibility, and scalability. The collaborations showcased at Cannes Lions highlight the company’s commitment to supporting its customers and partners in the industry. For more updates from AWS and its partners, follow their LinkedIn page and explore the latest case studies from Formula 1 and Coca Cola. Visit AWS’s website to learn more about how they support media and entertainment, advertising, and marketing customers.
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https://aws.amazon.com/blogs/media/4-new-ways-aws-customers-are-using-amazon-bedrock-to-transform-advertising-and-marketing/