I love researching and writing about semiconductors and chips! Many industry experts crowned software king about a decade ago, and semiconductors reduced the serfdom of raw materials. Hope you see now that the real magic comes when you combine the two and then add the cloud.

This is no longer the case today as innovative companies like Amazon use silicon to differentiate themselves. Last year I wrote an article about how Amazon decompresses computing with EC2. Today I have another exciting story about how Amazon achieved scalable analytics performance by moving computation into memory using innovative silicon.

The creation of AQUA (Advanced Query Accelerator)

Nowadays there are two ways to get performance at scale for analysis. A massively parallel processing (MPP) model with shared nothing and local storage can give you good performance. The tradeoff, however, is the rigidity of scaling when you have nodes and ratios from fixed …


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