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How Anthony Colucci of IBM embedded AI into his comms workflows – Ragan Communications

How Anthony Colucci of IBM embedded AI into his comms workflows – Ragan Communications

By Sean Devlin
Publication Date: 2025-12-03 11:00:00

Still skeptical about AI? You’re not alone. But with the right attitude, that skepticism can be transformed into practical progress.

In the latest edition of our “How AI Helped Me” series, we spoke with Anthony Colucci, AI for business employee communications lead at IBM, about his reluctant first experiences with AI on the job, how he’s implementing automation into his workflows and what he sees on the horizon for AI.

Sean Devlin: Could you tell us a little about how you first started interacting with AI in your role, and how it’s evolved?

Anthony Colucci: I used to proudly believe I didn’t need AI to help me write and would let that be a self-fulfilling prophecy. I’d write a half-hearted prompt to draft a blog or email, get a generic output and tell myself that I could’ve done the task so much better. Things started to change when I reluctantly began consulting with our internal AI…

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