How AI-generated content imitates farmers’ protests

How AI-generated content imitates farmers’ protests

By Estelle Nilsson-Julien
Publication Date: 2026-01-09 13:36:00

As farmers across Europe protest against the Mercosur free trade agreement with South America, more and more AI-generated videos of farmers have emerged on social media.

Some video captions state that they are AI generated. Others carry the Sora watermark, Open’s AI image and video generator.

However, there is a risk that these disclaimers will be lost if reposted from other accounts.

Certain videos show clear AI indicators upon closer inspection. For example, in one video, police shields have inconsistencies because the letter “e” in the word “police” appears in different fonts and sizes.

A number of other videos deliberately imitated French farmers who were not only opposed to Mercosur but also angered by the introduction of culling measures to curb the spread of lumpy skin disease among cow herds.

Videos on the topic provide emotional testimony, with one clip showing a farmer angered by the killing of…