Apple’s Spring Loaded event produced a plethora of announcements. This is easily the most action-packed event we’ve had from Apple this spring, and it certainly surpasses the announcements made last year. There was a new one iMac, two new ones iPad professionals, an updated Apple TV, AirTagsand even a new colour for the iPhone 12. Oh, and there was too Apple card family and Apple Podcasts Subscriptions Announcements.
We’ve covered all of these announcements, but some deserve a closer look as there are many questions that need to be answered. For example, does the new iMac look good or is it just colorful? Does the iPad Pro’s mini-LED display make any sense at all? Is it easier to spend $ 99 on a four-pack of AirTags than be careful with your belongings? Find the $ 449 Hermès version you when you lose it? Read on to find out.
After the AirTag had lived rent-free in people’s heads for the past few years, it was finally announced during the event, which will in future be referred to as the AirTag event. After all, people can start losing things on purpose, rather than just accidentally.
For what it’s worth, the AirTag is a simple, no-nonsense device that does only one thing: take advantage of clumsiness. All
Facts Jokes aside, it’s a neat little device that clearly has a market, considering Apple wasn’t the first in this segment. If you want to keep an eye on your belongings in case you’ve misplaced them and are using an iPhone, the AirTag can come in handy.
Still – and not that it will be advertised as such – but I doubt it will do much to prevent theft. It’s a pretty obvious looking thing, just dangling outside of what it’s attached to, and any wise thief would be careful enough to take it off right away before stealing your stuff. Hence, it probably shouldn’t be bought to keep an eye on potentially stolen goods. Though you can always count on a stupid thief.
The prices are pretty decent considering they’re made by Apple, and even support standard button cells that last over a year, making them more reliable than AirPods over the long term. But the cost of the Hermès edition seems like a crime against humanity. With a starting price of $ 299 and up to $ 449, I’d be more concerned about losing the AirTag than whatever it entails.
Purple iPhone 12
I only have one thing to say about the purple iPhone 12. It’s purple. You don’t have to agree with me, but you’d be wrong too.
iPad Pro and Proer
Apple had two new iPads on display during the AirTag event, both updates to the previous 11-inch and 12.9-inch iPads. The main new feature of the 11-inch model is that it now comes with the M1 chip. If you recall, the M1 was such a big step forward in laptop hardware that Apple’s former supplier Intel, running out of actual hardware to compete, launched a new CEO instead. And even that wasn’t enough.
Just switching to M1 would have changed the game, especially since the iPad hardware was already industry-leading in many ways. But while Android tablets are still going through the multi-year phase of deciding whether or not to exist, Apple decided that being light years ahead wasn’t enough, just being so far ahead that the mere thought of buying another tablet would produce the heartiest of giggles and a knee blow.
The 11-inch iPad now also offers up to 16 GB of storage, up to 2 TB of storage, Thunderbolt 4 with support for an external 6K display, 5G and a new 12-megapixel ultra-wide front camera that follows your movement
and watch you sleep. All of this in addition to an already impressive design and technical data sheet.
Then there’s the 12.9-inch model, which decided that not only is it the larger version, but that it literally dwarfs its smaller siblings. The display now has a mini LED backlight with over 10,000 lights that are distributed in 2596 zones across the entire panel. For those who don’t know, mini-LED is currently the best way to get localized backlighting on an LCD. While it’s not as pixel-perfect as a self-emissive display technology like OLED, it can get much brighter because it’s made from LED inorganic materials. The iPad Pro display can achieve a peak brightness of 1600 nits while displaying HDR content and a full field of 1000 nits.
Apple calls it Liquid Retina XDR, which of course it does, although it doesn’t make any sense. But that is not important. The important thing is that this is probably the brightest, best-calibrated HDR display you can get for under $ 1100. And that includes professional monitors.
Apart from the fact that I only brag about rights, I lose the point of such a display on an iPad. As much as Apple wants, most people don’t produce or edit professional-quality HDR video on their iPad. For most other types of workflow, such as B. Drawing and image editing, no HDR display is required, let alone one this bright one.
In addition, HDR workflows and mastering are performed in controlled light environments. Because of this, professional HDR monitors lock out their brightness depending on the color space chosen, including Apple’s Pro Display XDR, as you are likely to use them in a dark room with ambient lighting just a few nits above zero. An iPad is intended for use outdoors. This is not the best place to rate HDR videos.
Additionally, Apple hasn’t made the iPad available to Final Cut Pro yet, which would at least give you an excuse for using the display the way it is intended. But right now the best use I can see for this is to absolutely burn your eyeballs out while watching the latest Netflix or Apple TV + show in Dolby Vision.
Maybe I’m cynical and maybe there is a real use of this display that goes beyond just viewing content. I’ve seen and heard enough people use their iPads as computers. But, as it has for some time, the iPad hardware department seems just a few steps ahead of the software department, and the device is still missing a few key apps that would make it a worthwhile replacement for a computer. But for now, it still feels like an ambitious tablet, not an actual replacement for a computer.
The last thing announced at the AirTag event was the new iMac 2021. I’ll just go ahead and say that everyone was too shocked and dazzled by the colors to notice. This thing is ugly. It is just like that. You couldn’t agree with me, but it’ll just be the purple thing again.
When I say it’s ugly, I don’t mean it’s ugly on some kind of Windows desktop PC. These things obviously have very little effort so it makes sense that they should be ugly. The new iMac clearly looks like Apple designers spent months creating it. That’s why it’s so funny that it’s so ugly. They really thought they were up to this thing, but they just weren’t.
The redesign is also strangely demeaning and infantilizing. The previous iMac was a classic machine workhorse. It had customizable hardware, lots of ports to connect a bunch of things, and it looked like it was made to get things done. The new iMac appears to be designed to sit on a receptionist’s desk or a hotel front office. A computer that you buy for your children who are more impressed with the color than what the computer can actually do. It looks like characters from other franchises will look like when they are added to Fortnite.
I know the iMac was once available in different colors in the G3 era. But macOS also had the Aqua user interface back then and there is no way we would tolerate that today. Also, I’d argue that the colors on the iMac today are more in line with Apple’s current products (iPad Air, iPhone 12) than any previous product. And while I can get over the colors (there’s a silver model, after all), the front looks like they forgot to design it because they were as busy as it would look from the back when you walked into the office and see the front desk use it.
The only hope for those who loved the old iMac, and the now-defunct iMac Pro in particular, is that this new model is just a replacement for the old 21.5-inch model, which means that possibly a bigger one or even a Pro version is in preparation with possibly faster Apple silicon of the newer generation. Maybe a black one? With a matching black front panel? I would be willing to apologize for the iPad-on-a-stand design. Until then, this thing can go back to the Fisher Price catalog from where it came from.