HL Bank looks to AWS for improved customer experience across APAC

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HL Bank looks to AWS for improved customer experience across APAC


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Credit: Blair Hanley Frank

HL Bank, the Singapore branch of Hong Leong Bank, has leveraged Amazon Connect enabling the bank to deliver better customer service with greater cost efficiency.

Amazon Connect is Amazon Web Services (AWS) solution for a self-service cloud-based contact centre.

Furthermore, the bank claims to be the first bank in Asia to roll out the self-service, cloud-based contact centre service powered by AWS.

“Hong Leong’s relationship with AWS is powered by a shared commitment to improving customer experience,” said Nick Walton, managing director Southeast Asia at Amazon Web Services.

“Today’s banking customers expect more personalisation, ease, speed and transparency,” added Walton. “Through the early and strategic deployment of technology in next-generation banking, HL Bank is now ahead of the curve as Amazon Connect enables the bank to get more insight into why customers are calling, how to make calls more efficient for customers, and what new customer-service tools they need to implement.”





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