Google’s share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

Google’s share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

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  • Google is facing new competition in the advertising market as AI transforms the industry.
  • Google’s search ad market share in the US could fall below 50% for the first time in a decade.
  • Perplexity AI, meanwhile,…

Article Source
https://www.businessinsider.com/google-search-ad-market-share-perplexity-ai-openai-chatgpt-2024-10