Google’s response to the CMA’s consultation on potential requirements for Search

Google builds tools and services that help people and businesses across the UK every day. That reality guides our engagement with the UK’s Competition and Markets Authority (CMA) on its proposals for new digital market rules. We support the CMA’s goals of ensuring fairness and promoting publisher choice and control, and here offer some ideas on how new digital rules can best serve the British public:

Keep Search results fair and useful

We design our ranking systems to show the most relevant, highest-quality results for your query. We don’t give our own products special treatment, a fact confirmed by the CMA’s own reviews. Some third-party proposals (unsupported by evidence) could expose our systems, and thus our users, to manipulation and abuse. This would make it harder to fight spam, and ultimately slow down our ability to launch improvements for UK users.

Make it easy to choose your favorite services

Android users can easily choose their preferred services, and in the UK…